Privacy
Policy

MrKeepFit (“we”, “us”, “our”) is a fitness and nutrition content platform operated by Coach Lucas Bennett. Our website is located at mrkeepfit.com.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or interact with our content, tools, and newsletter. Please read it carefully. If you disagree with its terms, please stop using the site.

We collect information in two main ways:

• Information you provide directly: When you fill in our contact form, subscribe to our newsletter, or use interactive tools, you may provide your name, email address, and any other details you choose to share.
• Information collected automatically: When you visit our website, certain data is collected automatically through cookies and analytics tools, including your IP address, browser type, pages visited, time spent on pages, referring URLs, and device information.
• Tool inputs: When you use tools such as our Macro Calculator, BMI Calculator, or Workout Timer, you may enter personal data such as weight, height, age, and fitness goals. This data is processed locally in your browser and is not stored on our servers.

We use the information we collect for the following purposes:

• To respond to your messages and enquiries submitted via the contact form.
• To send you our newsletter if you have subscribed (you can unsubscribe at any time).
• To analyse website usage and improve our content, performance, and user experience.
• To monitor for spam, security threats, and other malicious activity.
• To comply with legal obligations if required by applicable law.

We do not sell, rent, or trade your personal data to any third parties for marketing purposes.

We use cookies and similar tracking technologies to operate and improve our website. Cookies are small data files stored on your device.

• Essential cookies: Required for the website to function correctly. These cannot be disabled.
• Analytics cookies: Help us understand how visitors interact with our content (e.g., Google Analytics). These are anonymised where possible.
• Preference cookies: Remember your settings and preferences to improve your experience.

You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the website.

We may share data with trusted third-party service providers who help us operate our website. These include:

• Google Analytics — website traffic and behaviour analysis
• Email marketing providers — to deliver newsletters (e.g., Mailchimp or similar)
• WordPress hosting providers — website hosting and security
• Advertising networks — if display ads are shown on the site

These providers are contractually required to process your data only as instructed by us and in accordance with applicable data protection law. We do not permit them to use your data for their own marketing purposes.

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their policies separately.

We retain your personal data only for as long as necessary to fulfil the purposes described in this policy:

• Contact form submissions are retained for up to 12 months unless an ongoing relationship requires otherwise.
• Newsletter subscriber data is retained until you unsubscribe or request deletion.
• Analytics data is typically retained for 26 months in accordance with Google Analytics defaults.

Depending on your location, you may have the following rights regarding your personal data:

• Right of access: Request a copy of the personal data we hold about you.
• Right to rectification: Ask us to correct inaccurate or incomplete data.
• Right to erasure: Request that we delete your personal data (“right to be forgotten”).
• Right to restrict processing: Ask us to limit how we process your data.
• Right to data portability: Request your data in a structured, machine-readable format.
• Right to object: Object to our processing of your data, including for direct marketing.
• Right to withdraw consent: Where processing is based on consent, withdraw it at any time.

To exercise any of these rights, please contact us at the details below. We will respond within 30 days.

Our website is not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will delete it.

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our website uses HTTPS encryption for all data transmitted between your browser and our servers.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee its absolute security.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable law. When we do, we will revise the “Last Updated” date at the top of this page. We encourage you to review this policy periodically.

Continued use of our website after any changes constitutes your acceptance of the updated policy.

If you have any questions, concerns, or requests relating to this Privacy Policy or our data practices, please contact us: